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SUMMARY:Web Science: Politics\, Demographics and More - Ingmar Weber
DTSTART:20120614T090000Z
DTEND:20120614T100000Z
UID:TALK38498@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:In this presentation\, I’ll give a short overview of work of
  mine in the area of Web Science.\n\nFirst\, we’ll discuss how using web
  search result clicks on political blogs can be used to annotate queries w
 ith a political leaning.  Combining this with trend detection\, we can alg
 orithmically obtain a summary of political issues in a given week. We furt
 her enrich this data set by mapping queries to entities and to fact-checke
 d statements to study the relation of what a query is about and whether it
  relates to a true statement. We then apply a similar methodology to hasht
 ags on Twitter to analyze which “side” dominates the debate on a parti
 cular topic and how the association between hashtags and political leaning
  changes over time.\nhttp://politicalsearchtrends.sandbox.yahoo.com \n\nNe
 xt\, we’ll look at the affect that demographic variables\, such as age\,
  gender or income\, have on web search behavior. We’ll show that there a
 re distinct differences which can be exploited to (i) improve web search r
 esults and to (ii) help with query suggestions. We also show that differen
 t groups exhibit different\, topic-dependent adoption patterns with certai
 n groups issuing a query weeks before another group. This has applications
  to predict content relevance over time as well as to identify information
  hermits who are least likely to\, say\, search for vaccine information du
 ring a flu epidemic.\nhttp://clues.yahoo.com/analysis \n\nFinally\, I’ll
  briefly mention other projects from the same domain\, such as using email
  data to track international migration flows or using social media data to
  study anorexia as a social disease.\n
LOCATION:Small lecture theatre\, Microsoft Research Ltd\, 7 J J Thomson Av
 enue (Off Madingley Road)\, Cambridge
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