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SUMMARY:Communicating risk and scientific uncertainty - Professor David Sp
 iegelhalter OBE FRS (Statistical Laboratory\, University of Cambridge)
DTSTART:20131113T190000Z
DTEND:20131113T203000Z
UID:TALK47072@talks.cam.ac.uk
CONTACT:Ivan Lam
DESCRIPTION:_This talk is free for members of BioSoc or £2 for non-member
 s. You can also sign up for life membership (£15) or annual membership (
 £10) at this talk._\n\nWhat's going to get you in the end? Metaphors for 
 the risks of daily life.\n\nThe media are full of stories about the risks 
 we take every day\, whether acute risks of sudden harm from accidents or v
 iolence\, or chronic risks from our unhealthy lifestyles and the poisonous
  environment. These stories often use relative risks\, telling us that we 
 are X% more at risk than someone else - but these are known to be manipula
 tive. I shall explore some metaphors for vividly communicating risks\, suc
 h as the 'effective' age of your body\, and two units that can be used for
  small acute and chronic risks - the Micromort and the Microlife.
LOCATION:Large Lecture Theatre\, Department of Plant Sciences\, Downing Si
 te
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