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SUMMARY:Life in the Alpha Territory: London's "Super-Rich" Neighbourhoods 
 - Prof. Roger Burrows\, Goldsmiths\, University of London
DTSTART:20131105T173000Z
DTEND:20131105T190000Z
UID:TALK47618@talks.cam.ac.uk
CONTACT:29816
DESCRIPTION:This paper extends recent work on the 'spatialization of class
 ' to an analysis of the territories of the 'super-rich'. Such an approach 
 has already been drawn upon within contemporary urban studies. This includ
 es the now massive literature on gentrification\, suburban life and middle
 -class identities\, but also questions of domestic fortification and the s
 patial and political secession of the very wealthy. All contain elements t
 hat offer attempts at incorporating the very affluent within their analyti
 c purview. However\, such studies have not yet fully encompassed profoundl
 y wealthy individuals\, their lifestyles\, networks and their economic sig
 nificance to the metropoles within which they tend to cluster. To this end
 \, the paper begins the task of applying approaches derived from the 'spat
 ialization of class' literature to an analysis of neighbourhoods within wh
 ich such populations have come to dominate. It offers an initial explorati
 on of the analytic application of geodemographic techniques - originating 
 in 'commercial sociology' - to the geography of the 'super-rich'. \n\nWe u
 se the Bourdieusian inflected Mosaic system to map out the geography of th
 e 'Alpha Territory' in the UK.We examine four distinct geodemographic type
 s: Global Power Brokers\; Voices of Authority\; Business Class\; and Serio
 us Money. Such areas are highly concentrated in central and inner London s
 uburbs\, with some outposts in the 'home counties'. We present a number of
  detailed maps and visualisations of the precise geography of this Alpha T
 erritory with a particular emphasis on its propinquity to other types of n
 eighbourhood. \n\nWe discuss some initial socio-geographic implications of
  the findings.
LOCATION:Room S1 of the Alison Richard Building\, 7 West Road\, CB39DT\, C
 ambridge
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