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SUMMARY:Comparing Apples and Oranges: The Neurocomputation of Value - Dr B
 enedetto de Martino\, Sir Henry Dale Senior Research Fellow\,  Department 
 of Psychology\,  University of Cambridge 
DTSTART:20140307T163000Z
DTEND:20140307T180000Z
UID:TALK49855@talks.cam.ac.uk
CONTACT:Louise White
DESCRIPTION:Most of the decisions we make are value-based choices\, and th
 ese range from the most trivial ones (“What should I have for lunch?”)
  to the most important choices that we make in our lives (“Shall I sell 
 my house?” “Shall I have this surgical procedure”). In order to make
  value-based choices the brain needs to compute a common value currency th
 at allows this type of comparison. These value estimates are strongly depe
 ndent on the internal state and goals of the decision-maker. In my talk I 
 will discuss how the brain performs such computations and how in turn thes
 e computations shape choice. I will demonstrate how these computations are
  flexible and highly susceptible to contextual information (e.g. how optio
 ns are presented) and social signals (e.g. the intentions of other people)
 \, and how this impact on the quality of choice. I will then highlight how
  this process can have dramatic consequences when people interact in compl
 ex modern institutions like financial markets.\n
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology
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