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SUMMARY:Cambridge Network Event: Breakfast Networking - Monetising Digital
  Marketing - Anna Lawlor\, [Name Removed]/Sam Haddadi\, Stef Lait
DTSTART:20141015T070000Z
DTEND:20141015T093000Z
UID:TALK53890@talks.cam.ac.uk
CONTACT:34458
DESCRIPTION:Social media is all the rage. As organisations invest more and
  more time and resources into campaigns and promotions on LinkedIn\, Twitt
 er\, Facebook and the like\, how can you be sure it's worth the effort?\n\
 nFind out how to ensure your business is getting return on its investment 
 in digital marketing activities at this\, the second Cambridge Network bre
 akfast networking session to take place outside the city.\n\n \nTopics and
  Speakers\n\nCome along to hear from three Network members:\n\n• A journ
 alist's approach to Content Marketing: How to think like a journalist\n  -
   Understand the importance of having a target audience for your content 
 – make them REAL people\n  -  How to produce content that will engage yo
 ur target audience …it’s not about you!\n  -  How to plan your content
  so that you never run out of things to say\n  -  How your target audience
  want to consume your information: (What medium? Which distribution channe
 l?)…It’s not about you!\n  -  Good content: Checklist\n\n Speaker: Ann
 a Lawlor\, Social i Media\n\n• Before and after Search Engine Optimisati
 on (SEO)\n  - A before and after of how a web page should look for success
 ful SEO\, and rolling this out across your website.\n  - How to gain some 
 quick wins from local businesses through search engines\n\nSpeaker: [Name 
 Removed]/Sam Haddadi\, Digital Clicks\n\n• How to measure the effectiven
 ess of your social media activity\n  - Why it's important to measure your 
 social media activity\n  - Types of social metrics at your disposal (soft 
 vs. solid)\n  - How to select the best metrics for your chosen campaign/ob
 jective\n  - Tools (free/paid) to accurately measure your effectiveness\n\
 n  Speaker: Stef Lait\, Our Social Times\n\n \nTimings\n\n08:30 Registrati
 on and networking over coffee & bacon rolls\n\n09:00 Speakers followed by 
 Q&A\n\n10:00 Further networking\n\n10:30 Event closes\n\nFor more informat
 ion and to book on please click on this link - http://www.cambridgenetwork
 .co.uk/events/breakfast-networking-monetising-digital-marketing/\n
LOCATION:West Anglia Training Association\, Old Houghton Rd\, Hartford\, H
 untingdon\, Cambridgeshire PE29 1YB
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