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SUMMARY:Environmental Problems are Human Problems: insights from the behav
 ioural sciences - Paul Ferraro\, Cornell
DTSTART:20160308T170000Z
DTEND:20160308T183000Z
UID:TALK64827@talks.cam.ac.uk
CONTACT:19914
DESCRIPTION:Places are limited: please "register":https://www.eventbrite.c
 o.uk/e/environmental-problems-are-human-problems-insights-from-the-behavio
 ural-sciences-tickets-21383509653 for this event \n\nPaul Ferraro\, the Hu
 manitas Visiting Professor in Sustainability Studies 2015-16\, will give a
 n open lecture as part of a series of events he will be doing while in Cam
 bridge on the theme of Effective Environmentalism. Professor Andrew Balmfo
 rd (Zoology\, Cambridge) will chair the event.\n\nEnvironmental problems a
 re largely human behavior problems. Yet environmental programs are typical
 ly designed by natural and physical scientists\, engineers and lawyers\, r
 ather than behavioral scientists. Program designs thus end up being based 
 on incomplete theories of human behavior. Take\, for example\, programs ai
 med at encouraging the adoption of resource-conserving technologies like e
 nergy- and water-efficient technologies: realistic behavioral theories inc
 lude at least a dozen potential mechanisms that lead to deviations from th
 e reductions in resource use predicted by engineers. Failure to understand
  the range of plausible behavioral mechanisms makes ineffective programs m
 ore likely. A growing body of empirical evidence demonstrates that insight
 s from the behavioral sciences can be used to design better public program
 s. Most of this evidence comes from non-environmental contexts\, but the e
 arly evidence in the environmental field is promising. Moreover\, theory a
 nd methodological insights from the behavioral sciences are leading to adv
 ances in the evaluation of environmental programs\, which is moving us in 
 the direction of evidence-based environmental policy.  Professor Ferraro w
 ill address the knowns and unknowns of applying insights from the behavior
 al sciences to improve sustainability.
LOCATION:David Attenborough Building\, New Museums Site
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