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SUMMARY:Design Fixation Research Methodology: Towards a More Objective App
 roach - Dr Mariana Neroni\, Cambridge EDC
DTSTART:20161130T113000Z
DTEND:20161130T120000Z
UID:TALK68242@talks.cam.ac.uk
CONTACT:Mari Huhtala
DESCRIPTION:The term ‘design fixation’ describes instances in which de
 signers may unconsciously adhere to a limited set of ideas\, overlooking o
 ther parts of the design space. Design fixation is a problem in profession
 al design practice and has been measured and manipulated in many experimen
 tal studies. The established experimental approach to studying design fixa
 tion suffers from a number of limitations\, including the exclusive focus 
 on unbounded ideation\, limited data capture and the use of subjective met
 rics to evaluate the design outcomes. In an attempt to overcome these meth
 odological limitations\, this talk will present the results of a study in 
 which design fixation was investigated with a computer-based task inspired
  by psychological research. The use of a digital environment facilitated c
 ontinuous data capture during the design activities and the constrained ta
 sk (and direct quantitative measures) permitted a more objective analysis 
 of design performance. The method used and the results obtained offer an e
 xciting alternative for studying design fixation experimentally and promot
 e a wider exploration of the variety of design activities in which fixatio
 n might occur.
LOCATION:Sir Arhur Marshall Room\, Engineering Design Centre\, CUED
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