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SUMMARY:What does it look like to work in Market Research today (and tomor
 row)? - Stan Sthanunathan\, Executive Vice President\, Consumer and Market
 ing Insights\, Unilever
DTSTART:20170306T174500Z
DTEND:20170306T184500Z
UID:TALK70987@talks.cam.ac.uk
CONTACT:Jo Griffiths
DESCRIPTION:With increasing competition\, decline in consumers’ attentio
 n and the rise & rapid adoption of new technologies\, creating a competiti
 ve edge based on consumer understanding has become essential for companies
 . Come join us to hear from Stan Sthanunathan on his perspective on the In
 sights industry and the key role that insights play in marketing strategy.
  In his talk\, Mr Sthanunathan will explain how the Insights function has 
 dramatically changed over the past 20 years from a simple provider of info
 rmation to a function that truly inspires and provokes Marketing. You will
  also hear how Unilever is building its own Insights Engine as per the tit
 le of the recent Harvard Business Review article (Sept 16) written about U
 nilever CMI.\n\nThe presentation will be followed by a facilitated Q&A ses
 sion so an ideal opportunity to get your questions answered!\n\n*Stan Stha
 nunathan* is currently *Executive Vice President of Consumer Market Insigh
 ts (CMI) at Unilever* based in London\, heading up the insights function g
 lobally for Unilever. Prior to joining Unilever\, he was Vice President of
  Marketing Strategy & Insights for The Coca-Cola Company in Atlanta headin
 g up the function on a global basis.  He started his career sixteen years 
 ago in The Coca-Cola Company as Research Manager of Middle East and North 
 Africa Division based in London then moved to Hong-Kong to head the Knowle
 dge & Insights for the Asia Group of Coca-Cola. \n
LOCATION:Cambridge Judge Business School
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