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SUMMARY:Servitization in Manufacturing Companies: Forming an Academic Fiel
 d with Meaning\, Stocktaking and Coherent Inquiries - Guangjie Ren\, Insti
 tute for Manufacturing
DTSTART:20070717T110000Z
DTEND:20070717T130000Z
UID:TALK7710@talks.cam.ac.uk
CONTACT:Julie Jupp
DESCRIPTION:Servitization\, or service business development in manufacturi
 ng companies\, has drawn pervasive interests from practice and academia ov
 er the past few decades. A comprehensive review of the servitization liter
 ature\, however\, is still missing. In this\npaper we define the domain of
  servitization research\, assess the contributions and limitations of empi
 rical studies\, and make suggestions for future research. First\, in order
  to develop a clear definition of servitization\, we identify the driving 
 forces behind the phenomenon\, trace the evolution of the literature\, and
  examine the various modes of\nservitization. Then\, we evaluate empirical
  studies with a framework of four interrelated\ncategories: antecedents\, 
 implications\, processes\, and consequences. Close attention is paid to th
 e literature that sees servitization as a shift of management philosophy\,
  and the literature that regards servitization as a venture into business 
 areas beyond production activities. Finally\, as an attempt to advance the
 ory development in servitization research\,\nwe provide insights into spec
 ific areas that merit further inquiry\, draw connections with established 
 theories\, and suggest some guidelines for conducting empirical studies wi
 th more scientific rigor. Overall\, the review makes a contribution toward
 s the accumulation of knowledge in the field of aervitization research.
LOCATION:Pitt Building\, Trumpington Street
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