BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:The economics of revealing and protecting private information: Evi
 dence from human subject experiments and surveys - Jens Grossklags\, Schoo
 l of Information\, University of California Berkeley
DTSTART:20070730T151500Z
DTEND:20070730T161500Z
UID:TALK7748@talks.cam.ac.uk
CONTACT:Tyler Moore
DESCRIPTION:Privacy and security decision-making depends not only on techn
 ological\, but also economic\, behavioral\, and legal factors. The resulti
 ng privacy choices by individuals often appear puzzling and contradictory 
 in comparison to results from opinion surveys indicating high concern for 
 the sanctity of private information. In this talk I will discuss results f
 rom two studies\nthat shed light on the underlying drivers of these observ
 ations.\n\nFirst\, I will report on a study of software installations asse
 ssing the effectiveness of different notices for helping people to make be
 tter decisions on which software to install. Our study of 222 users showed
  that providing a short summary notice\, in addition to the End User Licen
 se Agreement (EULA)\, reduced the number of potentially harmful software\n
 installations significantly. However\, even with the introduction of short
  and conspicuous notices\, as recommended by consumer interest groups and 
 government agencies\, many users installed programs and later expressed re
 gret for doing so.\n\nSecond\, I will present experimental results that su
 pport the assumption that protecting information is not only based on diff
 erent marketplace activities\nthan giving away information but that there 
 is a significant gap between consumers' valuation for protecting and givin
 g up privacy. These results\nhave implications for the accurate measuremen
 t of privacy losses in legal proceedings\, and should be taken into consid
 eration when evaluating the\ndesirability of consumer protection regulatio
 n.\n\nSpeaker's homepage:\n\nhttp://www.ischool.berkeley.edu/~jensg/\n
LOCATION:Lecture Theatre 2\, Computer Laboratory\, William Gates Building
END:VEVENT
END:VCALENDAR