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SUMMARY:Assessing Dimensions of Perceived Visual Aesthetics of Web Sites -
  Nathan Crilly and Chris Nash
DTSTART:20070906T100000Z
DTEND:20070906T113000Z
UID:TALK7931@talks.cam.ac.uk
CONTACT:Alan Blackwell
DESCRIPTION:We will be discussing: Lavie\, T. and Tractinsky\, N. (2004) A
 ssessing Dimensions of Perceived Visual Aesthetics of Web Sites\, Internat
 ional Journal of Human-Computer Studies\, 60(3):269-298.\n\nOriginal Abstr
 act: \nDespite its centrality to human thought and practice\, aesthetics h
 as for the most part played a petty role in human-computer interaction res
 earch. Increasingly\, however\, researchers attempt to strike a balance be
 tween the traditional concerns of human-computer interaction and considera
 tions of aesthetics. Thus\, recent research suggests that the visual aesth
 etics of computer interfaces is a strong determinant of users' satisfactio
 n and pleasure. However\, the lack of appropriate concepts and measures of
  aesthetics may severely constraint future research in this area. To addre
 ss this issue\, we conducted four studies in order to develop a measuremen
 t instrument of perceived web site aesthetics. Using exploratory and confi
 rmatory factor analyses we found that users' perceptions consist of two ma
 in dimensions\, which we termed "classical aesthetics" and "expressive aes
 thetics." The classical aesthetics dimension pertains to aesthetic notions
  that presided from antiquity until the 18th century. These notions emphas
 ize orderly and clear design and are closely related to many of the design
  rules advocated by usability experts. The expressive aesthetics dimension
  is manifested by the designers' creativity and originality and by the abi
 lity to break design conventions. While both dimensions of perceived aesth
 etic are drawn from a pool of aesthetic judgments\, they are clearly disti
 nguishable from each other. Each of the aesthetic dimensions is measured b
 y a five item scale. The reliabilities\, factor structure and validity tes
 ts indicate that these items reflect the two perceived aesthetics dimensio
 ns adequately.\n\nAvailable online from \nhttp://www.ise.bgu.ac.il/faculty
 /noam/papers/04_tl_nt_ijhcs.pdf\n\nRubric for the reading group: Everyone 
 attending is expected to read the paper in advance. Please bring a copy wi
 th you\, preferably annotated with interesting reflections. The format of 
 discussion will be a brief invited introduction/critique by two members of
  the group\, followed by general discussion and informal mixing.
LOCATION:Seminar Room FW11\, Computer Laboratory
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