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SUMMARY:Shaping new mobile services: is it anytime\, anyplace\, on the mov
 e\, in the bag or in between? - Rachel Jones\, Instrata
DTSTART:20071029T184500Z
DTEND:20071029T203000Z
UID:TALK8702@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:The mobile has moved on from a simple communication tool. It n
 ow has many capabilities\, many of which are now workable from the user’
 s point of view. For instance\, the quality of the camera is nearly as goo
 d as that of a digital camera which it will surely replace\; and internet 
 connectivity is on the way to offering acceptable access times. Such capab
 ilities can only improve.\n\nOver these base services\, new mobile service
 s are being developed and a variety of dictums are being vaunted for frami
 ng and envisaging them. The mobile operators talk about offering services 
 “anytime\, anyplace”. For example\, the mobile internet allows the int
 ernet to become ubiquitous – we can access anything online from anywhere
 . User experience experts frown at this approach and advocate the importan
 ce of “context” – different services are appropriate at different ti
 mes\, at different places\, by different people. For example\, with people
 ’s position now determinable\, we could identify the sort of services pe
 ople will want to use based on their location. \n\nIn this talk\, I explor
 e various ways of thinking about new services\, including anytime\, anypla
 ce\, on the move\, in the bag and in between. I suggest that each framewor
 k both opens up and restricts the way we explore the design space and ther
 efore the way we envisage new services. I propose that we continue to expl
 ore new frameworks to help shape our thinking.\n\n*About the speaker*\n\nR
 achel Jones founded Instrata 6 years ago. Instrata specialises in people-c
 entred design and provides expertise across a broad range of services and 
 products\, including mobile\, web\, television\, medical\, travel\, and pe
 rsonal care services. Instrata offerings include strategic innovation\, et
 hnographic research\, user requirements understanding\, design mapping and
  design solutions. Clients include Microsoft\, Vodafone\, Yahoo\, Nokia\, 
 Proctor & Gamble\, Smith & Nephew\, Virgin Atlantic\, and the Countryside 
 Agency.\n\nRachel has over 20 years experience in people-centred design an
 d has been involved in mentoring organisations and teams\, managing resear
 ch and design projects\, and developing novel methods and tools. Rachel’
 s specific experience and expertise comes in selecting or developing the a
 ppropriate techniques for a project and guiding the process. \n\nPrior to 
 starting Instrata\, Rachel was employed by two of the foremost pioneers of
  people-centred design techniques\, Xerox EuroPARC and Sapient (formerly E
 -lab). Rachel spent four years at Xerox EuroPARC\, which is a world leader
  in understanding the human and organisational aspects of technologies in 
 use\, and on reflecting this understanding in novel design. At Sapient\, a
  leading e-commerce consultancy\, Rachel was involved in developing major 
 corporate web sites and services for mobile devices. Rachel has a PhD in C
 omputer Studies\, over 40 international publications and has authored 10 p
 atents.\n
LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road
 )\, Cambridge
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