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SUMMARY:HE@Cam Seminar: John Buckell - Smokers’ cigarette choices and ri
 sk perceptions: Experimental evidence on US adults - John Buckell - Postdo
 ctoral Associate\, Yale University
DTSTART:20180115T150000Z
DTEND:20180115T160000Z
UID:TALK96277@talks.cam.ac.uk
CONTACT:65254
DESCRIPTION:Health Economics @ Cambridge presents John Buckell\, postdocto
 ral associate at Yale University\, for a seminar on risk perception of e-c
 igarettes. Drawing on a experimental evidence from the US\, John will disc
 uss how the perceptions of conventional cigarettes affect the attitude tow
 ards e-cigarettes\, and what factors influences the decision to switch.\n\
 n*Time:* 15:00-16:00\, Monday 15th January 2018\n*Venue:* Large Seminar Ro
 om\, 1st Floor\, Institute of Public Health\, University Forvie Site\, Rob
 inson Way\, Cambridge\n\n*About the seminar:*\nSmoking is the largest avoi
 dable cause of death in developed countries. E-cigarettes have emerged as 
 a rival to combustible cigarettes that could help reduce the harm to smoke
 rs. Accordingly\, policymakers are considering a number of market interven
 tions to promote public health. To deploy policy effectively\, policymaker
 s must understand behavior and a key driver of behavior is risk perception
 . In the US\, the FDA has several policy options for influencing risk perc
 eptions of cigarettes and e-cigarettes. However\, this issue is complex gi
 ven uncertainty surrounding the health risks of e-cigarette use. In this s
 tudy\, we provide policy evidence by conducting a discrete choice experime
 nt (DCE) on a representative sample of 2\,031 US adult smokers and recent 
 quitters. We model the effects of relative risk perceptions on cigarette c
 hoice behavior\, allowing for the full range of individuals’ beliefs abo
 ut the health risks of smoking and ‘vaping’ and inertia in smokers’ 
 cigarette type choices. We estimate the extent to which smokers must belie
 ve combustible cigarettes are more harmful than e-cigarettes before they s
 witch to e-cigarettes. Overall\, two types of smoker are found: those will
 ing to switch and those that are not. Inertia appears to be a leading driv
 er of this behavior. Further\, the results indicate that many more smokers
  would switch to e-cigarettes if risk perceptions were in line with curren
 t science on the relative health harms. Thus\, policies that target relati
 ve health risk perceptions have potential as a policy tool for tobacco con
 trol.\n\n*John Buckell:*\nJohn is a postdoctoral associate at Yale Univers
 ity under the supervision of Professor Jody Sindelar. His work involves us
 ing online experiments to understand the behavior of smokers\, with a part
 icular focus on e-cigarettes. John’s previous experience includes workin
 g on efficiency and regulation in the English NHS. John has also held seco
 ndment and consultancy posts at NHS England and Cambridge Economic Policy 
 Associates\, respectively. John works chiefly in the field of health but h
 as experience in regulated industries\, namely utilities and transport. Hi
 s research interests include health econometrics\; choice models\; econome
 tric estimation of cost and production functions\; economic regulation\; a
 nd policy evaluation.\n\n*Everyone is welcome\, no sign-up required.*\nMor
 e information can be found "here":http://www.publichealth.cam.ac.uk/15-jan
 uary-2018-john-buckell/
LOCATION:Large Seminar Room\, 1st Floor\, Institute of Public Health\, Uni
 versity Forvie Site\, Robinson Way\, Cambridge
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