Abstract

Lego® Serious Play™ (LSP) is a powerful group facilitation methodology in which participants are given Lego® bricks and invited to take part in a series of Lego® building challenges that reflect situations going on in their workplace and teams. Through real-life examples and experiences, the seminar will explore the benefits of using the LSP methodology within a business context, discuss resistance to experiential learning tools and techniques within corporate environments, and address ways in which LSP may lead to authentic and insightful conversations within business school study groups and managerial teams, in particular around issues of strategy, leadership, innovation and change management.

Dr. Allègre L. Hadida is a tenured University Senior Lecturer in Strategy at the University of Cambridge Judge Business School (CJBS), a Fellow and Director of Studies at Magdalene College, and a founding faculty member of the Centre for Film and Screen, University of Cambridge. She has pioneered teaching and research in Cultural, Arts and Media Management and on Creativity in Business at CJBS and on the Cambridge MBA .

Her research interests focus on strategy in creative, arts and media organizations, and on creativity in business. Allègre has won numerous awards for her research, including the 2011 Best Paper Prize at AIMAC (International Association for Arts and Cultural Management). Allègre teaches strategy, creativity and creative, arts and media management. She is a certified Lego® Serious Play™ Methodology facilitator, and Lean Six Sigma Green Belt. During her three years as Director of the University of Cambridge MPhil in Management (2013-16), she restructured the program and developed it into a flagship course. She has received numerous awards for her teaching, including the CJBS Faculty Teaching Prize (2011 and 2013), four Cambridge MBA Professor of the Year Awards (2005, 2008, 2010 and 2013), and a University of Cambridge Pilkington Prize for Excellence in Teaching (2018). In 2017, her Strategy MBA course was ranked second worldwide by the Financial Times.