Roadmapping for agile strategy - linking technology to business objectives
- đ¤ Speaker: Dr Rob Phaal, Head, Centre for Technology Management, IfM
- đ Date & Time: Thursday 28 January 2010, 17:30 - 18:30
- đ Venue: Institute for Manufacturing, 17 Charles Babbage Road, Cambridge
Abstract
The technology roadmapping approach was originally developed by Motorola more than 30 years ago, as a means for aligning technology programmes with product developments. Since then the method has been adopted widely, at firm and sector levels, adapted to address a range of strategic challenges. This presentation will provide an overview of history and application of the roadmapping approach, including examples. ‘Fast-start’ workshop approaches will be described, which emphasise cross-functional strategic dialogue, decision making and action, providing a light-touch iterative approach for developing strategy.
Refreshments from 17.00 hrs. Presentation 17.30 – 18.30 hrs.
Series This talk is part of the Manufacturing Thursdays series.
Included in Lists
- Cambridge talks
- Centre for Smart Infrastructure & Construction
- IfM Seminars
- Institute for Manufacturing, 17 Charles Babbage Road, Cambridge
- Interested Talks
- Manufacturing Thursdays
- Trust & Technology Initiative - interesting events
- yk449
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Dr Rob Phaal, Head, Centre for Technology Management, IfM
Thursday 28 January 2010, 17:30-18:30