Abstract

The rise of the term “content strategy” has given legitimacy to a field of practice that continues to be defined and refined . It is still a bit of cowboy country where typical deliverables are yet to be articulated, and best practices are yet to be agreed upon. On the other hand, content strategy seems to be everywhere, and underpins discussions of internet strategy, publishing strategy, social media strategy, and digital strategy, to name a few. The separation of content strategy from its hosts seems contrived and artificial. Can a practitioner deliver an effective content strategy without considering the user experience and digital strategy, or the marketing and business strategy, or a strategy to various content silos? This presentation explores the connections and intersections between the various functional areas and provides a framework for aspiring and practicing strategists.