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Communicating risk and scientific uncertainty

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If you have a question about this talk, please contact Ivan Lam .

This talk is free for members of BioSoc or ÂŖ2 for non-members. You can also sign up for life membership (ÂŖ15) or annual membership (ÂŖ10) at this talk.

What’s going to get you in the end? Metaphors for the risks of daily life.

The media are full of stories about the risks we take every day, whether acute risks of sudden harm from accidents or violence, or chronic risks from our unhealthy lifestyles and the poisonous environment. These stories often use relative risks, telling us that we are X% more at risk than someone else – but these are known to be manipulative. I shall explore some metaphors for vividly communicating risks, such as the ‘effective’ age of your body, and two units that can be used for small acute and chronic risks – the Micromort and the Microlife.

This talk is part of the Cambridge University Biological Society series.

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