Abstract

Social media is all the rage. As organisations invest more and more time and resources into campaigns and promotions on LinkedIn, Twitter, Facebook and the like, how can you be sure it’s worth the effort?

Find out how to ensure your business is getting return on its investment in digital marketing activities at this, the second Cambridge Network breakfast networking session to take place outside the city.

Topics and Speakers

Come along to hear from three Network members:

• A journalist’s approach to Content Marketing: How to think like a journalist – Understand the importance of having a target audience for your content – make them REAL people – How to produce content that will engage your target audience …it’s not about you! – How to plan your content so that you never run out of things to say – How your target audience want to consume your information: (What medium? Which distribution channel?)…It’s not about you! – Good content: Checklist

Speaker: Anna Lawlor, Social i Media

• Before and after Search Engine Optimisation (SEO) – A before and after of how a web page should look for successful SEO , and rolling this out across your website. – How to gain some quick wins from local businesses through search engines

Speaker: [Name Removed]/Sam Haddadi, Digital Clicks

• How to measure the effectiveness of your social media activity – Why it’s important to measure your social media activity – Types of social metrics at your disposal (soft vs. solid) – How to select the best metrics for your chosen campaign/objective – Tools (free/paid) to accurately measure your effectiveness

Speaker: Stef Lait, Our Social Times

Timings

08:30 Registration and networking over coffee & bacon rolls

09:00 Speakers followed by Q&A

10:00 Further networking

10:30 Event closes

For more information and to book on please click on this link – http://www.cambridgenetwork.co.uk/events/breakfast-networking-monetising-digital-marketing/