Abstract

With increasing competition, decline in consumers’ attention and the rise & rapid adoption of new technologies, creating a competitive edge based on consumer understanding has become essential for companies. Come join us to hear from Stan Sthanunathan on his perspective on the Insights industry and the key role that insights play in marketing strategy. In his talk, Mr Sthanunathan will explain how the Insights function has dramatically changed over the past 20 years from a simple provider of information to a function that truly inspires and provokes Marketing. You will also hear how Unilever is building its own Insights Engine as per the title of the recent Harvard Business Review article (Sept 16) written about Unilever CMI .

The presentation will be followed by a facilitated Q&A session so an ideal opportunity to get your questions answered!

Stan Sthanunathan is currently Executive Vice President of Consumer Market Insights (CMI) at Unilever based in London, heading up the insights function globally for Unilever. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta heading up the function on a global basis. He started his career sixteen years ago in The Coca-Cola Company as Research Manager of Middle East and North Africa Division based in London then moved to Hong-Kong to head the Knowledge & Insights for the Asia Group of Coca-Cola.